TruMedia

TruMedia (www.tru-media.com) is the leading provider of real-time, automated audience measurement solutions for the retail and out-of-home display industries. Its proprietary and field-tested video analytics technology measures visual attention towards posters, digital signs, TV monitors, display windows and in-store product displays. The company’s solutions accurately track exposure to media, advertising and merchandise and can be used to proactively change content.. The company’s privacy policy ensures that it will not record, share or store any images or personally identifiable data.