About seed
seed offers its clients with consumer behavior analysis data with the use of its intelligent integrated system and proprietary technology. The company identifies what kind of information is important to its clients’ businesses, plans the number and type of sensors to be installed based on the physical conditions of the test sites, implements the system and manages the sensor configurations, validates the installed equipment and conducts periodic tests, offers access all information for consultation on seed analytics, and offers consulting services.
seed enables its clients to know about their customers by reviewing the purchase agreement with profile behavior based on sex and age, flow of vehicles, and the purchase price; measure the return and the results of investments in marketing and promotion; size and ride their sales teams based on the actual number of clients, type, profile, and size of the store; identify the average length of stay, average size, and dropout rate of queues; optimize the array of products and communications based on the analysis of the course and the most visited areas in the store; identify the peak times and see how much they represent in the overall result; optimize operations based on the local access and times of peak usage areas and services; meet the real audience of media spaces, and learn how many people were affected and the profile that was most engaged in displays, banners, products, totems, and other communication materials; and recognize customers through their images.
seed was founded in 2013 and is headquartered in São Paulo, Brazil.