ParallelDots ShelfWatch

ParallelDots is an AI-based image recognition company that helps CPG/FMCG manufacturers and retailers to help perfect their in-store execution. Its solution ShelfWatch automates the entire retail execution process and gives real-time insights to the field reps/sales reps/merchandisers, which helps them execute the perfect store guidelines. ShelfWatch measures a plethora of KPIs - planogram compliance, the share of shelf, other shelves KPIs, POSM compliance, price display detection, and on-shelf availability. It also creates a scorecard for the retail store and the field rep, which helps the CPG HQ track region-wise and sales rep-wise performances. ShelfWatch is customizable and can be integrated with existing SFA tools.