Pearlai

Péarlaí provides shopping centres with real time tracking through smart ID's of individual customer journeys through their physical stores, enabling highly targeted, relevant and timely promotional and advertising capabilities. Furthermore, through deep analytical data processing of the customer journey, retailers will be able to more accurately and reliably predict buying behaviours. The potential benefits that Péarlaí offer retailers within the shopping centres are massive. They can enhance consumers’ experience and simultaneously gather discrete, detailed location data that can be used to map shopping habits and staff activity. This insight will support the development of innovative, more efficient store layouts and customer service methods. "Péarlaí offers retailers and Malls the ability to connect with motivated customers and deliver filtered offers and discounts – based location and proximity – directly to their mobile phones and loyalty cards. Our merchants are now able to communicate directly with customers and positively influence their spending patterns without having to lift a finger.”