Footprints
AI platform that predicts customer behavior and orchestrates marketing data for retail property operators.
About Footprints
Footprints is the intuitive AI operating system designed to predict & influence all interactions with customers, inside and outside your retail properties. Our platform enables you to orchestrate all your marketing & sales data streams into a single source of truth, enhancing data collection and allowing you to leverage it in 6 key areas:
- Understand & predict customers’ offline behavior
- Understand & predict customers’ online behavior
- Automate customer data management across your omni-channel environment
- Maximize efficiency of multichannel marketing spend
- Automate omnichannel content & marketing personalization
- Maximize efficiency of sales workforce & sales interactions
Footprints is the only Intelligence Omnichannel Orchestration solution capable to:
- predict in-store and online shopping behavior for ALL users in your database, identified or not
- use your already existing infrastructure & digital touchpoints in place to track in-store shopping behaviors
- target customers just before their shopping visits to maximize marketing spend and influence basket value